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Client Overview:

A leading skincare brand known for its commitment to both high-quality products and environmental responsibility sought an innovative packaging solution that would align with their sustainability goals while maintaining product integrity and enhancing brand visibility.

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Challenge:

The client’s existing packaging was robust but not environmentally friendly. They wanted to reduce their carbon footprint, decrease material usage, and improve shelf visibility without compromising the protective qualities of their packaging. The key objectives were:

• Reduce Packaging Material: Achieve significant material reduction to align with sustainability goals.

• Enhance Brand Presentation: Maintain or improve the visual appeal of the packaging.

• Ensure Compatibility: The new packaging needed to be compatible with their existing production processes.

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Solution:

We developed a fully sustainable blister pack specifically tailored for the client’s skincare line. The packaging solution incorporated the following features:

• Sustainable Design: The new blister packs utilized a trapped paper design, with an SBS paperboard tray sandwiched between two E-Flute corrugated blister cards. This design minimized the use of plastic, contributing significantly to the reduction of environmental impact.

• Material Efficiency: By optimizing the design, we were able to reduce the overall packaging material by 60% compared to the previous design. This drastic reduction was achieved without compromising the packaging’s protective qualities.

• Standard Heat Seal Compatibility: The blister packs were designed to be sealed using standard heat seal blister equipment, such as Alloyd machines. This ensured that the client could transition to the new packaging without the need for costly equipment upgrades.

• Customizable Branding: The full billboard front card allowed for vibrant, high-quality printing, enhancing brand visibility on retail shelves. Various window and die-cut options were offered to showcase the product effectively.

• Versatile Merchandising: The new packaging was designed to fit seamlessly into stackable club trays and other merchandising formats, including pegging, providing flexibility in how the products were displayed.

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Impact:

The implementation of our sustainable blister packs delivered significant benefits:

• Material Reduction: The packaging material was reduced by 60%, leading to lower production costs and a substantial decrease in the environmental footprint.

• Cost Savings: The reduction in material usage and the efficiency of the new design translated into cost savings for the client, enhancing profitability while supporting their sustainability initiatives.

• Enhanced Shelf Presence: The customizable design options allowed the client to maintain a strong brand presence on the shelves, which was crucial for attracting customers in the competitive skincare market.

• Sustainability Goals Achieved: The client successfully aligned their packaging with their environmental values, enhancing their reputation as a brand committed to sustainability.

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By partnering with us, the skincare brand not only met but exceeded their sustainability goals. The transition to fully sustainable blister packs not only reduced packaging waste by 60% but also reinforced the brand’s commitment to environmental responsibility. This case study demonstrates the power of innovative packaging solutions in driving both business success and positive environmental impact.